Product Design for UK & US Medical Devices (Client Under NDA)

• Our client is a specialized product design consultancy working at the intersection of engineering and healthcare innovation - helping medical device companies in the UK and US bring compliant, user-centric products to market.

• While their technical expertise was top-tier, their outbound efforts weren’t generating meaningful traction.

• Before partnering with us, the consultancy struggled to generate any MQLs from their outbound prospecting.

• Over a 90-day engagement, we rebuilt their entire approach—starting with positioning, ICP refinement, and a targeted GTM outbound campaign focused on decision-makers in medtech and health innovation.

• The result: a €3,400,000 qualified pipeline, sourced entirely from outbound. These were high-intent opportunities from companies actively developing or scaling medical devices—exactly the kind of deals the consultancy was built to deliver on.

• With a working outbound engine in place, the consultancy has gone from stagnant pipeline to scalable growth—unlocking a proven strategy to connect with the right buyers in a niche, highly regulated space.