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🇩🇰 How “Dealflow” added $9.93 Million in processing volume and raised $1.1 Million from investors of Stripe, Wise and Deel
Date
Category
SaaS
Length
The story behind the result
Inside the engagement
How the engagement unfolded, from starting point to outcome.
DealflowDenmark · Fintech for invoicing and payments
01 / Starting point
Word of mouth, and doubts about outbound
Dealflow is a Danish fintech start-up for invoicing and payments, backed by investors who supported Stripe, Wise and Deel. It relied mostly on word of mouth, had never done structured outbound and doubted the quality of leads it could produce.
02 / Market approach
Native campaigns for digital agencies
Its ICP was digital marketing agencies hit by delayed payments and high international transfer costs. We ran targeted, highly personalized native campaigns, expanded into multiple markets outside Denmark and kept iterating the copy on market feedback.
ICP: digital marketing agencies
03 / Conversations
35+ SQLs in the first 30 days
Meetings were with CEOs, CFOs, COOs and other key decision-makers in Sweden, the UK, Denmark and beyond.
- 35+
- SQLs in the first 30 days
- 70+
- sales-qualified leads in 3 months
04 / Outcome
9 high-ticket clients closed
Dealflow’s CEO, Seb, closed 9 high-ticket clients with many more leads in the pipeline, and the work helped establish product-market fit in a highly competitive fintech niche.
- $9.93M
- added in processing volume
- $1.1M
- raised from investors of Stripe, Wise and Deel
Client Overview
Dealflow is a pioneering fintech start-up based in Denmark, revolutionizing invoicing and payment solutions for globally-minded SMBs.
Backed by investors who have supported industry giants like Stripe, Wise, and Deel.
Dealflow specializes in eliminating international transfer fees, providing instant pay-outs, and automating invoicing workflows with seamless integration.
🧑🏼💻 Dealflow’s ICP
Digital marketing agencies, facing significant financial challenges due to delayed payments, high international transfer costs, and inefficiencies in subscription management.
🏔️ The Challenge
Dealflow faced a couple of key challenges:
Inconsistent Lead Flow: They were mostly relying on Word Of Mouth. They were struggling to have a reliable flow of sales-qualified leads.
Inexperience with Lead Generation: They had never engaged in structured lead generation or outbound activities.
Skepticism: There was initial skepticism about the quality and effectiveness of leads that proactive lead generation could produce.
🎯 Connected With Top Brands Like:
🏹 The Solution
We stepped in to guide Dealflow through their first foray into lead generation.
Introducing Lead Generation:
Designed and implemented a comprehensive lead generation strategy tailored to their specific needs and market.
Utilized targeted outreach, content marketing, and strategic networking to generate high-quality leads.
Managing Lead Overflow:
Our strategy was so successful that Dealflow quickly received 70+ sales qualified leads within 3 months of working with us.
Helped them in expanding to multiple markets outside of Denmark with our highly personalized native campaigns.
Ensuring Lead Quality:
Maintained a high standard for lead quality, ensuring that only the most relevant and interested prospects were targeted.
Continuously iterated our outreach copy on the basis of market feedback.
🙌🏼 Results
Our collaboration with Dealflow exceeded expectations and delivered impressive results:
Overwhelming Lead Volume: Generated over 70+ Sales Qualified Meetings.
High-Quality Leads: Secured meetings with CEO, CFO, COO, and other key decision-makers within Sweden, the UK, Denmark, etc.
Client Satisfaction: Seb, CEO at Dealflow praised our outbound system and has already closed 9 high ticket clients and still have a lot more leads in their pipeline.
Our partnership has transformed their initial skepticism into strong, tangible results, setting the stage for sustained success.
Their skepticism quickly faded when we booked over 35+ SQLs for them within 30 days of working with us. Helped them establish PMF in a highly competitive fintech niche.
