Superfounder – UI/UX Design for Tech Startups

• Superfounder is a UI/UX design studio that helps tech startups bring clarity, usability, and polish to their digital products.

  
  

• While their design work was top-tier, they struggled to consistently attract the right leads due to a lack of clear market positioning.

• Over a 51-day engagement, we worked with their team to define a foundational sales argument—one that clearly articulated Superfounder’s value to early-stage founders and product teams.

  
  

• Once the messaging was solidified, we launched highly targeted outbound campaigns focused on startup segments most likely to benefit from premium UX design.

• The result: 44 marketing-qualified leads from high-fit tech startups, all generated through outbound. These leads represented a mix of pre-seed to Series A companies actively building or redesigning core product experiences.

• Superfounder now has a validated sales narrative and an outbound engine built for early-stage growth - turning passive interest into qualified demand.