Date
Jan 26, 2025
Category
Creative
Length
RPDK – Product Design for UK & US Medical Devices
RPDK is a specialized product design consultancy working at the intersection of engineering and healthcare innovation - helping medical device companies in the UK and US bring compliant, user-centric products to market.
While their technical expertise was top-tier, their outbound efforts weren’t generating meaningful traction.
Before partnering with us, RPDK struggled to generate any MQLs from their outbound prospecting.
Over a 90-day engagement, we rebuilt their entire approach—starting with positioning, ICP refinement, and a targeted GTM outbound campaign focused on decision-makers in medtech and health innovation.
The result: a €3,400,000 qualified pipeline, sourced entirely from outbound. These were high-intent opportunities from companies actively developing or scaling medical devices—exactly the kind of deals RPDK was built to deliver on.
With a working outbound engine in place, RPDK has gone from stagnant pipeline to scalable growth—unlocking a proven strategy to connect with the right buyers in a niche, highly regulated space.
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