Case Study: Mayor Unlimited - Scaling New Heights in Software Development

Case Study: Mayor Unlimited - Scaling New Heights in Software Development

Oct 11, 2023

Client Overview

Mayor Unlimited is a Swiss software development firm known for its high-quality solutions and innovative approaches. Previously, they relied heavily on referrals and inbound leads to grow their business. But they knew they could do more, and that's where we came in.

The Challenge

Mayor Unlimited had a few key objectives when they decided to partner with us:

  • Inefficient SDRs: Transition from their existing Sales Development Representatives (SDRs) to a more efficient lead generation strategy.

  • Boost Pipeline Value: Increase the value of their sales pipeline significantly.

  • Close New Deals: Secure substantial deals to drive growth.

The Solution

We jumped in and took Mayor Unlimited's lead generation to the next level.

  1. Replacing SDRs:

    • We took over the role of their SDRs, bringing in our specialized team to handle outreach and lead generation.

    • Implemented a seamless transition to ensure there was no dip in lead generation efforts.

  2. Boosting Pipeline Value:

    • In less than 3 months, we added a whopping 437,000€ to their pipeline value. Yes, you read that right.

    • Utilized targeted campaigns and strategic outreach to engage high-value prospects.

  3. Closing New Deals:

    • Successfully closed a 35,000€ MVP deal, demonstrating our ability to not just generate leads, but also convert them into significant business.

    • Focused on nurturing leads through the sales funnel, ensuring a higher conversion rate.


Our partnership with Mayor Unlimited delivered some impressive results:

  • Streamlined Lead Generation: Replaced their SDRs with a more effective and efficient lead generation process.

  • Increased Pipeline Value: Added 437,000€ in pipeline value in less than 3 months, positioning Mayor Unlimited for substantial growth.

  • New Deals Secured: Closed a 35,000€ deal, proving our strategy’s effectiveness.

Mayor Unlimited is now equipped with a robust and scalable lead generation system that not only meets but exceeds their growth targets. With a stronger pipeline and a proven ability to close deals, they're poised to continue their upward trajectory in the software development industry. We're excited to see where this journey takes them next!