Imaginary Lava – Video Production for U.S. Non-Profits

• Imaginary Lava is a creative video production agency that crafts powerful, mission-driven content for non-profit organizations across the U.S.

• With a strong creative foundation, their challenge wasn’t quality - it was generating a steady stream of new business without compromising their focus on meaningful work.

• Over a 50-day engagement, we launched a targeted GTM outbound campaign aimed at well-funded non-profits with active storytelling needs. The messaging resonated immediately - leading to $50,000 in new business in under two months.

• The traction was so fast and intense that sales and marketing activities had to be paused after just 3 weeks due to operational bandwidth being maxed out. This rapid surge in demand validated both their offer and their positioning in the non-profit space.

• Today, Imaginary Lava has a proven outbound system they can reignite as capacity allows - giving them full control over demand generation and the confidence to scale on their terms.