FullScale – Custom Software Development

• FullScale is a software development company that helps businesses scale quickly by providing top-tier development teams on demand.

• While their delivery model is highly effective, they faced a major bottleneck in one area: identifying and prioritizing the right accounts within their total addressable market (TAM).

• Initially, FullScale approached us for a custom Clay.com infrastructure build to help score potential podcast guests for a founder-led content initiative.

• But as we dug deeper, it became clear there was a much larger opportunity: creating a data-driven segmentation engine that could prioritize their ideal customer profiles across the US and Australia.

• In just one month, we built and deployed a system that allowed FullScale to score and segment their entire market. The outcome was massive - over 5,000 hours saved in manual research and $125,000+ in marketing budget preserved, simply by avoiding misaligned targeting through default LinkedIn filters.

• With their TAM now fully mapped and ranked, FullScale can run hyper-targeted ad campaigns and outbound efforts that focus only on high-fit accounts - turning what was once guesswork into a scalable growth engine rooted in precision.