Complok – Risk Assessment & Compliance SaaS

• Complok is a compliance and risk assessment platform designed to help organizations navigate complex regulatory requirements with clarity and confidence.

• As a newly launched SaaS product in a traditionally conservative space, they needed guidance on how to position and go to market effectively - especially with an MVP still in play.

• Over a 60-day consulting engagement, we worked closely with Complok’s leadership team to design a go-to-market strategy from the ground up.

  
  

• This included defining their ideal customer profile, crafting a messaging framework that translated regulatory complexity into clear business value, and structuring a lean outbound system to validate market interest.

• The result: 52 demos booked, with 22 prospects waitlisted for upcoming product access and 8 converting into paying MVP users—all from GTM strategy alone, without any hands-on execution or outbound campaign management.

• These early wins gave Complok the validation and traction they needed to confidently refine the product, double down on what’s working, and prepare for a broader launch with proven demand signals already in place.