Classmate Studio – Branding for Finnish Startups

• Classmate Studio is a creative branding agency helping Finnish startups craft distinctive, founder-led brand identities that stand out in crowded markets.

  
  

• While their design work was strong, they were facing inconsistent leadflow and difficulty acquiring new clients - largely due to a lack of ICP clarity.

• Over a 21-day engagement, we dove into their past client base to identify common traits among their most successful projects. Once we uncovered their true ideal customer profile, we aligned messaging, positioning, and outbound targeting accordingly.

• The results were immediate: our outbound prospecting efforts generated 33 high-quality MQLs in just three weeks - bringing in startup founders who resonated deeply with Classmate’s brand-first approach.

• With their ICP locked in and a clear outbound system in place, Classmate Studio now has the foundation for consistent, high-fit client acquisition in the Finnish startup ecosystem.