Case Study: Cargoflux - Navigating the Unpredictable to Drive Growth

Case Study: Cargoflux - Navigating the Unpredictable to Drive Growth

May 26, 2024

Client Overview

Cargoflux is a versatile logistics platform already integrated with renowned carriers, offering the flexibility to configure their own products and providers. Despite their excellent service, predicting where the next customer would come from was a significant challenge for them.

The Challenge

Cargoflux faced a common issue:

  • Unpredictable Lead Flow: Despite having a fantastic service, they struggled with anticipating and generating new leads consistently.

The Solution

We partnered with Cargoflux to bring predictability and consistency to their lead generation efforts.

  1. Targeted Lead Generation:

    • Developed a strategic outreach plan focused on identifying and engaging potential customers who would benefit most from Cargoflux's offerings.

    • Executed a series of targeted campaigns to generate interest and schedule meetings.

  2. Maximizing Engagement:

    • Leveraged personalized communication to build rapport and demonstrate the unique value of Cargoflux's services.

    • Ensured follow-ups and touchpoints were timely and relevant, increasing the likelihood of securing meetings.

  3. Driving Sales:

    • Facilitated 44 meetings in just 35 days, significantly boosting their engagement with potential clients.

    • Supported Cargoflux in showcasing their solutions effectively during these meetings.


Our collaboration yielded impressive results for Cargoflux:

  • Meeting Targets: Secured 44 meetings in just 35 days, creating a robust pipeline of potential clients.

  • Successful Conversions: Closed 7 deals worth 4,200€ each, resulting in an additional 60,000€ in Annual Recurring Revenue (ARR).

  • Predictable Growth: Established a more predictable and steady flow of new customers, reducing uncertainty and enhancing growth prospects.

Cargoflux now enjoys a more predictable lead generation process, enabling them to focus on what they do best—providing exceptional logistics solutions. With a consistent pipeline and proven sales success, they are well-positioned for continued growth and expansion.