Early-Stage B2B SaaS, AI x Procurement (Client Under NDA)

• Our client is an AI-powered SaaS platform reimagining procurement workflows inside enterprise organizations. At the time of engagement, the company was newly launched, was serving its first clients and had no defined GTM or outbound motion in place.

• Over the course of 52 days (and ongoing), we helped the company go from stealth mode to enterprise-ready by building and testing a tailored outbound program focused on both messaging clarity and market fit.

  
  

• Their product - being highly technical and unfamiliar to most buyers - required a strong storytelling-driven approach. Compared to their existing assets, our narrative-led campaigns performed exceptionally well in sparking interest and understanding.

• The results speak for themselves. Our outbound campaigns generated SQLs from global enterprises across consulting, technology, pharma, hospitality, professional sports, automotive, apparel and energy.

  
  

• Even at the most conservative estimate, the pipeline generated is valued at $2.7M, with realistic upside of $5M+ depending on procurement team sizes and rollout scope.

  
  

• This outbound motion quickly became the company’s highest-performing marketing channel, helping position them as a serious contender for large-scale enterprise adoption - something they had not previously achieved through other marketing or growth initiatives.